A lot of startup freelancers ask me how to get more clients - it’s the question that’s on everyone’s mind. Whilst marketing and spreading the word about your services yourself is a good way to go about this, nothing beats getting others to spread the word about your services. Yes, it’s true, other people can and will market your services naturally, you just have to hit the right keys - and here are the keys you need to hit.
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When you work as a freelancer, especially in the design and writing field, keeping your inspiration vivid, active and fresh is hard work. You can always get bogged down with work, start panicking, and then lose all sense of inspiration and motivation in the process. Well, to save you from this catastrophe, we’ve put together this article titled ‘How To Stay Inspired And Refreshed As A Freelancer’.
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This is the fourth edition to the Freelance Bootcamp series.
As a freelancer, you’re essentially a “one-man” business - although you may work in partnership with other freelancers (which is what I do) it’s still a lot about yourself, and how you conduct yourself when dealing with clients, deadlines, and the whole shebang. The fact that you’re a single person business does affect branding and establishing yourself as an industry professional quite a bit.
Here are a few tips and tricks to help you on your way of establishing your freelance business.
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Recently, a reader of Freelancer Magazine by the name of Mike Stone asked us a question with regards to clients and the type of work he receives from them. He says that a lot of his clients need web design work done, whilst he himself is looking to pick up more graphics design only jobs instead.
The question reads:
“How can I find more graphic design work when the majority of my clients just want web sites?”
Anyway, let’s see if we can answer the question for him.
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In the last part of this topic, I covered ways to improve your portfolio. Usability was the main issue at hand, and I presented many ways in which you could make your portfolio user-friendly, and therefore attract more potential client interest. In the second part of this topic, I decide to go deep into the realm of marketing; and obviously in particular, the marketing of your portfolio.
Now, there are an abundance of ways for freelancers to market their portfolio in order to get more exposure and ultimately get better clients. I’ve noticed that freelancers in particular don’t take time out of their usual schedule to come up with new, creative ideas on how to promote their portfolio. A lot of freelancers don’t dedicate nearly as enough time as they should marketing and they don’t do it right. Well, here’s a list on ways in which you can effectively market your portfolio (also included are ways you could directly land more clients as well).
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