A lot of startup freelancers ask me how to get more clients - it’s the question that’s on everyone’s mind. Whilst marketing and spreading the word about your services yourself is a good way to go about this, nothing beats getting others to spread the word about your services. Yes, it’s true, other people can and will market your services naturally, you just have to hit the right keys - and here are the keys you need to hit.
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When you work as a freelancer, especially in the design and writing field, keeping your inspiration vivid, active and fresh is hard work. You can always get bogged down with work, start panicking, and then lose all sense of inspiration and motivation in the process. Well, to save you from this catastrophe, we’ve put together this article titled ‘How To Stay Inspired And Refreshed As A Freelancer’.
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This is the fourth edition to the Freelance Bootcamp series.
As a freelancer, you’re essentially a “one-man” business - although you may work in partnership with other freelancers (which is what I do) it’s still a lot about yourself, and how you conduct yourself when dealing with clients, deadlines, and the whole shebang. The fact that you’re a single person business does affect branding and establishing yourself as an industry professional quite a bit.
Here are a few tips and tricks to help you on your way of establishing your freelance business.
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Whether you’re looking to get into freelancing, or in the thick of it, there always exists the topic of rates a freelancer should charge for his/her work. People adopt various methods of pricing their service, from hourly rates to one-time project fees. But how do you price yourself just right so you’re not too expensive and you’re not too cheap? Should you undercut the current market and work in bulk, or should you charge a little higher and take on less projects? After all, two of the great successes in retail are ASDA (for you Americans, it’s owned by Walmart) which is a supermarket which aims to keep the lowest prices possible, and Selfridges & Co, one of the much more expensive luxury stores in the UK. Well, let’s dig a little deeper into the topic and see what we can uncover.
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I wrote in a previous post on how freelancers could go about marketing their portfolio to potential clients. The first point made was that freelancers should try starting a blog of some kind which could include tutorials, resources and articles to attract people to visit in order to increase exposure. Without content, there is no reason for your portfolio to come up for the search terms you’d like on Google, less you look into SEO and do a bit of link building - although link building itself is useless without decent content, but more on that in another article.
Going back to the title of the post, the simple answer is yes, because there are a whole plethora of benefitting blogging could bring in terms of marketing to a freelancer’s portfolio.
I’m going to go into detail on what freelancers could potentially do with a blog if they choose to start one as an attachment to their portfolio.
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